Meet The Elf on the Shelf® at Hamley’s!

Christmas is just around the corner, and we couldn’t be more excited!

So to celebrate the festive season, we’re hosting a series of festively fun events, taking over Hamley’s toy stores across the UK.

Come and say hi to The Elf on the Shelf® mascot, and have your chance to get a picture - now that’s something your little ones will want to frame!

This fun-filled day will be jam-packed with festive family activities, including storytelling, colouring, games and more! To top it all off, the first 50 lucky customers to adopt a Scout Elf at each event will even receive a FREE An Elf’s Story® DVD - how super cool is that?

Visitors to our London Hamley’s, Regent Street event are also in for an extra special surprise… Chanda Bell, co-author of The Elf on the Shelf®’s A Christmas Tradition, will be there to meet you and perform a magical storytelling each day. This event will also have an exclusive The Elf on the Shelf® photobooth, so you and the family can capture those all important memories in store!

For all the details of each event near you, take a look below.

Can’t wait to see you, friends!


Glasgow, Hamley’s St Enoch Centre

12 - 4pm

Saturday 3rd + Sunday 4th November

Manchester, Hamley’s Trafford Centre

12 - 4pm

Saturday 10th + Sunday 11th November

Lakeside, Hamley’s Intu Lakeside

12 - 4pm

Saturday 17th + Sunday 18th November

Cardiff, Hamley’s Grand Arcade

12 - 4pm

Saturday 24th + Sunday 25th November

London, Hamley’s Regent Street

12 - 4pm

Saturday 1st + Sunday 2nd December

  • PLUS Magical live storytelling with co-author Chanda Bell at 2pm!