Hello! Welcome to the Privacy Policy of The Elf on the Shelf® UK Site, elfontheshelf.co.uk. It was last updated on September 10, 2015.

Please read the following to learn more about The Elf on the Shelf (“Elf on the Shelf”)’s UK Privacy Policy. Elf on the Shelf recognizes the importance of protecting any information collected from the users (each a “User” or collectively, “Users”) of its Service, and has adopted this Privacy Policy to inform its Users about the types of information Elf on the Shelf gathers about a User online while using the Service, how Elf on the Shelf may use that information, whether Elf on the Shelf discloses it to anyone, and the choices a User has regarding use of and correction of the information. Elf on the Shelf and any and all entities that control, or are affiliated or under common control with Elf on the Shelf, along with The Elf Store t/a Baby Republic, are collectively referred to herein as "we," "us" or "our". When you use this website and input information on it, you expressly consent to the use of such information according to this Privacy Policy. We understand your privacy is important. We encourage you to refer to this policy on an ongoing basis to stay up-to-date on our most current privacy practices, which may change from time to time as we continue to develop this site. The date that this policy was last changed is noted above. If any future modification requires Elf on the Shelf to provide notice, we will take the steps necessary to comply with those requirements at that time.

THIS PRIVACY POLICY IS PART OF THE TERMS OF USE WHICH YOU, OR IF YOU HAVE NOT REACHED THE AGE OF MAJORITY IN YOUR JURISDICTION, A PARENT OR LEGAL GUARDIAN, MUST READ AND ACCEPT ON YOUR BEHALF.

IF YOU, OR YOUR PARENT/GUARDIAN ON YOUR BEHALF, DO NOT WISH TO BE BOUND BY THE TERMS OF USE, INCLUDING THIS PRIVACY POLICY, PLEASE EXIT THE SERVICE NOW AND DO NOT DOWNLOAD, ACCESS OR USE Elf on the Shelf’s SERVICES.

Contact us at compliance@elfontheshelf.com concerning anything you do not understand.

  1. TYPES OF INFORMATION WE COLLECT

We collect two basic types of information: (1) personal information and (2) anonymous information - and we may use personal and anonymous information to create a third type of information, which we characterize as aggregate information.
We collect the following categories of information;

  • Transaction information you provide when you request information or purchase a product or service from us, whether on our sites or through our applications, including your postal address, telephone number and payment information;
  • Information sent either one-to-one or within a limited group using our message, chat, post or similar functionality, where we are permitted by law to collect this information;
  • Information you provide to us when you use our sites and applications, our applications on third-party sites or platforms such as social networking sites, or link your profile on a third-party site or platform with your registration account;
  • Location information when you visit our sites or use our applications, including location information either provided by a mobile device interacting with one of our sites or application, or associated with your IP address, where we are permitted by law to process this information; and usage, viewing and technical data, including your device identifier or IP address, when you visit our sites, use our applications on third-party sites or platforms or open emails we send.
  1. HOW WE COLLECT YOUR INFORMATION
    We collect information you provide to us when you request products, services or information from us, register with us, participate in public forums or other activities on our sites and applications, respond to customer surveys, or otherwise interact with us. Please keep in mind that when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform. The information we collect is covered by this privacy policy and the information the third-party site or platform collects is subject to the third-party site or platform's privacy practices. Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications.

    We collect information through technology, such as cookies, Flash cookies and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms.
    We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically. Local law may require that you authorize the third party to share your information with us before we can acquire it.
  2. SHARING YOUR INFORMATION WITH OTHER COMPANIES
    We will not share your personal information outside of our affiliated companies except in limited circumstances, including:
    1. When you allow us to share your personal information with another company, such as:
      • Electing to share your personal information with carefully selected companies so that they can send you offers and promotions about their products and services (but only with specific consent)
      • Directing us to share your personal information with third-party sites or platforms, such as social networking sites (Please note that once we share your personal information with another company, the information received by the other company becomes subject to the other company's privacy practices.)
    2. When companies perform services on our behalf, like email delivery, package delivery and customer service; however, these companies are prohibited from using your personal information for purposes other than those requested by us or required by law.
    3. When we share personal information with third parties in connection with the sale of a business, to enforce our Terms of Use or rules, to ensure the safety and security of our guests and third parties, to protect our rights and property and the rights and property of our guests and third parties, to comply with legal process or in other cases if we believe in good faith that disclosure is required by law.
    4. Third Party, Affiliated Companies
  3. Shopify: Shopify helps to fulfil purchases in the UK. For Shopify’s Privacy Policy click here: https://www.shopify.com/legal/privacy.
  4. Google Analytics: Google Analytics helps us to better understand your use of our services. This third party is not allowed to share your data. For Google’s Privacy Policy click here http://www.google.com/intl/en/policies/privacy/.
  5. YOUR CONTROLS AND CHOICES
    We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with local law, your controls and choices may include:

    You may correct, update and delete your registration account
    • You may change your choices for subscriptions, newsletters and alerts
    • You may choose whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you
    • You may choose whether we share your personal information with other companies so they can send you offers and promotions about their products and services
    • You may choose whether to receive targeted advertising from many ad networks, data exchanges, marketing analytics and other service providers here
    • You may request access to the personal information we hold about you and that we amend or delete it and we request third parties with whom we have shared the information do the same
  6. CHILDREN'S PRIVACY

We do not knowingly collect any personal information from children in our mobile applications. Our website Write a Letter to Santa feature collects a parent email address for one time contact with the parent. The email address is not stored or reused at any stage after the initial response. Some of the features on our sites and applications are directed to parents and adults so that they are not available for use by children, and we do not knowingly collect personal information from children in connection with those features.

PRIVO®’s Privacy Assurance Program

CCA and B/The Elf on the Shelf is a licensee of the PRIVO® Privacy Assurance Program (“the Program”). As a participating member in the Program, CCA and B/The Elf on the Shelf adheres to strict information collection, use and disclosure requirements. PRIVO is an independent, third-party organization committed to safeguarding children's personal information collected online. PRIVO aims to help parents and their children exercise control over personal information while exploring the Internet. The certification seal posted on this page indicates that CCA and B/The Elf on the Shelf has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at 877-919-4105 or privacy@elfontheshelf.com. If you have further concerns after you have contacted us, you can contact PRIVO directly at privacy@privo.com

  1. DATA SECURITY AND INTEGRITY
    The security, integrity and confidentiality of your information are extremely important to us. We have implemented technical, administrative and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use and modification. From time to time, we review our security procedures to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.
  2. DATA TRANSFERS, STORAGE AND PROCESSING GLOBALLY
    Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information.
  3. CHANGES TO THIS PRIVACY POLICY
    From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent.
  4. Notice to EU/EEA Member State Residents

 

The Elf on the Shelf may store and/or transfer your personal data to its affiliates and partners in and outside of EU/EEA member states and the United States, in accordance with mandatory legislation and this Privacy Policy. By using the sites or services, you consent to such transfer.

 

 

  1. COMMENTS AND QUESTIONS
    If you have a comment or question about this privacy policy, please contact our Compliance Manager at:
    CCA and B/The Elf on the Shelf
    3350 Riverwood Parkway, Ste 300
    Atlanta, GA 30339,
    877-919-4105, or
    compliance@elfontheshelf.com. Our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.